Data, smartwatches and the hope of fitness, with RunKeeper’s Jason Jacobs
Article by http://www.Batteryer.Co.Uk/ : Silicon Valley blogger Robert Scoble caused something of a stir by the side of this year’s The after that a tangled web seminar Europe, whilst he thought so as to he wasn’t vacant to live any more generation devoid of a wearable supercomputer on his play against. He even thought it was the biggest game-changer since the Apple II.
This bizarre comment correlated specifically to the Google wineglass entity he sported on behalf of the duration of the seminar. Wherever he went, Scoble was mobbed by geeky groupies (geekies?) vying on behalf of a try of Google’s prototype head-mounted put on show. It was like Beatlemania all concluded again.
But the excitement and excitement around Google wineglass is influential. While nearby are issues linking to privacy so as to give selected family up in the field of arms, the opportunities presented by such difficult everywhere computing equipment can’t survive overlooked.
Recently, RunKeeper became simply the flash company to launch an app so as to integrates with nugget, the smartwatch so as to broke all kinds of records whilst the project was launched on Kickstarter.
Fair to recap, nugget is a insincere e-paper smartwatch so as to connects to iPhone before machine. The elementary watches on track shipping to backers in the field of January this time, and somebody can straight away pre-order a device through its website, by the side of a cost of $150.00.
We immovable up with RunKeeper fail and president Jason Jacobs to develop his take on hardware, wearable computers, and I beg your pardon? Allegation these kinds of integrations determination give on shape and fitness apps such in the function of RunKeeper.
Jog on, RunKeeper
RunKeeper has been vacant since the dawn of the fresh smartphone epoch. Its iPhone app rolled ready in the field of eminent 2008, fair a hardly any weeks when the Apple App stow went live, but Jacobs says they were truly building RunKeeper rather than Apple announced so as to the iPhone 3G would give GPS.
“The suspicion came whilst I was training on behalf of my elementary long-drawn-out in the field of 2007,” he says. “I was using Nike+ and philosophy so as to building a regular, intuitive, social fitness platform was a colossal suspicion. So life-size, in the field of actuality, so as to someone desirable to focus on it in the function of their simply point in the field of an friendly way across a broad range of fitness/wellness procedure and categories. Like this, RunKeeper was born.”
In the field of many ways, RunKeeper was in the field of the upright place by the side of the upright point in time, and it was single of the elementary GPS-enabled fitness apps to acquire real traction. The machine incarnation rap the machine sell (now Google Play) in the field of April 2010, and now RunKeeper claims other than 19 million users, which is a unique achievement in the field of anyone’s estimation.
With the nugget alliance straight away cemented, we philosophy we’d develop Jacobs’ take on I beg your pardon? This course on behalf of RunKeeper. Indeed, Jabobs says the nugget alliance is single of many other hardware integrations in the field of the launch months, and this is in the field of addition to the existing tie-ups with a slew of third-party procedure, such in the function of Wahoo, Polar, chin, Fitbit, Withings, Striiv, and iHealth.
But I beg your pardon? Is the most important motivation on behalf of opening its API and integrating with third-party procedure such in the function of Fitbit before Wahoo – does it enable monetization conduits on behalf of the company, before is it purely just about bringing added denomination to the user?
“We develop selected associate revenue if the integrated procedure market through our online stow, but we are other interested in the field of making logic of the data and if a valuable user experience than we are in the field of befitting an e-commerce company,” says Jacobs. “That being thought, in the function of our identity grows, our aptitude to survive a meaningful channel on behalf of these device-partners continues to growth, so maybe nearby determination survive opportunities nearby down the road.”
While integrating with standard apps such in the function of RunKeeper is unmistakably in the field of the interests of hardware manufacturers in the function of they strive to offer a compelling proposition on behalf of consumers, from RunKeeper’s perspective it’s really an easy-win. And it’s still setting the foundations of a budding interim.
The smartwatch the makings
Jacobs says from its 19 million users, the figure who hook up to third-party procedure is still rather minor, though he didn’t divulge how minor. “Those informationtion are growing, and we expect they determination accelerate in the function of we better integrate these procedure into the RunKeeper cell app experience, which is launch soon,” he says. “Right straight away, the data from these procedure is simply visible through the a tangled web interface.”
Nugget, however, represents the Boston-based company’s elementary integration so as to takes real-time RunKeeper data to your wrist devoid of having to take your cell phone ready of your compact. But nearby is still a slice of area at this point on behalf of innovation.
Nugget is exalted insofar in the function of it enables family to keep their phone in the field of their pockets, but they still give to convey their phones with them while ready running which can survive ungainly on behalf of longer runs. This is single benefit of having a GPS watch, such in the function of a Garmin. So determination we still perceive the likes of RunKeeper installed openly on hope iterations of smart watches?
“Hardware capabilities are evolving quickly, which is hugely exciting on behalf of us,” says Jacobs. “As a few market-leading wearable procedure emerge so as to provide a exalted experience on behalf of users, RunKeeper wants to survive nearby, and we care for to survive the leading fitness/wellness software. So as to thought, we give simply scratched the come out of the phone’s capabilities in the function of a fitness follower, and we are working every day to plug the envelope on I beg your pardon? You can get something done with simply your phone.”
A slice possibly will axis on if, before whilst, Apple launches a much-rumored iOS smartwatch. Word on the street is it possibly will include a pedometer on behalf of plus steps – something Fitbit has befall renowned on behalf of – and a figure of sensors on behalf of tracking secret health-related data too.
“I optimism they get something done [launch a smartwatch] in the function of Apple makes beautiful products,” says Jacobs. “And it would survive any more exalted place on behalf of users to engage with the RunKeeper app.”
It’s entirely speculative, but if shape apps such in the function of RunKeeper possibly will survive installed on a smartwatch – iOS, machine before otherwise – this would really take things to the after that level. In the function of cool in the function of nugget undoubtedly is, smartphones are getting superior and superior, and I don’t care for to give to convey a Samsung Galaxy S4 around with me whilst I’m training to run a long-drawn-out.
The hope according to RunKeeper
“While we give nix aspirations to comprise our own hardware, we’re excited to integrate with other leading wearables and bring the RunKeeper experience to other and other family,” says Jacobs. “You can unquestionably expect other integrations from us in the field of the hope, in the function of we’re very much embracing the friendly ecosystem line of attack.”
This possibly will include Google wineglass, and would survive an obvious integration on behalf of a health-focused app such in the function of RunKeeper. Indeed, Jacobs is truly part of the #glassexplorers list, so he be supposed to survive receiving his own head-mounted put on show shortly. “We feel Google wineglass would survive a natural partner to enhance the RunKeeper user experience,” he says. “Imagine being able to check ready your RunKeeper data via a head-mounted put on show for the duration of a workout. Nix integration diplomacy are in the field of the workings upright straight away, but we’re looking ahead to the risk.”
Google wineglass would drive single step further than so as to of an iWatch before other operating system-based smartwatch. You wouldn’t even give to look by the side of your wrist, the data would survive in the field of your peripheral ability to see by the side of all time. Indeed, it’s the data collected by such smart procedure so as to excites Jacobs the on the whole.
“Over point in time, data collection is vacant to befall imaginary, and the exertion so as to you and I determination give to get something done on behalf of this data to befall ‘actionable’ determination prolong to decrease too,” he says.
“I perceive this in the function of a secret element on behalf of wearables achievement – a humanity anywhere my phone, before watch before head-mounted put on show determination know my shape and goals in the function of well in the function of I get something done excites me,” he continues. “It determination survive my delicate caretaker the whole time the generation to help comprise better decisions.”
Jacobs’ ability to see on behalf of such a humanity is this: Smart equipment shouldn’t fair direct you to run 5 miles, it be supposed to survive able to divulge the on the whole traveled running route in the field of your area, devoid of you having to ask. And it be supposed to survive able to direct you which restaurant in the field of your vicinity has the healthiest ingestion options, agreed the kind of food it knows so as to you like on the whole.
“As we’re able to stockpile other and other data, I perceive equipment getting smarter just about making me healthier, and adjusting its guidance and suggestions based on my preferences and data aggregated from the intact userbase to superlative rally my custom-made needs.”
Tags : Smartwatche, fitness , RunKeeper , Jason Jacob
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